It’s been a while since I posted a long post, but I’ve been doubling down on learning the market side of email marketing instead of focusing solely on email development.
In May 2024, Google launched its Gemini update that summarizes the email contents for a single email or across an email thread.
In June 2024, Apple followed suit during their Apple World Developer Conference (WWDC). With the release of iOS 18, Apple allows AI to summarize an email.
Ivan, what happens to the preview text that email developers have been using sense forever?
In all honesty, I am not 100% sure how this will affect the preview text. For the time being, I will continue to use preview text for any emails that I create.
However, AI has forced me to learn more about email marketing. I am solid on creating emails, making emails work across multiple devices and clients, and email development in general.
With AI enhancing emails, I’m glad I doubled down six months ago on learning email marketing.
The Google and Apple updates will not change email development in my opinion. Instead of relying on the preview text, good email marketers will continue to do what they’ve done for years: send quality content with a strong call to action (CTA).
The Google and the Apple updates do raise several questions for the future:
- How accurate will the AI email summaries bear the AI email summaries?
- Will user’s opt-in or opt-out of these and future AI features?
- What other updates Google and Apple had planning in the future>
In all honesty, I’m embracing AI, email marketing, and email development. I can wait to see how this affects emails of the future as I embrace AI.
Thanks for listening,
Ivan Hurt
Email Developer specializing in Salesforce Marketing Cloud
