I attended several sessions and came away with three main takeaways from the Agentforce World Tour.

Data 360 Was The Hidden Main Theme

On my train ride up to New York, I scanned the Salesforce events app. I did my usual routine of looking for every session related to Marketing Cloud.

I added Marketing Cloud-related sessions to my favorites so I can attend them if I do nothing else.  To be honest, all the Marketing Cloud sessions had Data 360 in the session description and focused on Marketing Cloud Next.

From the Marketing Cloud sessions I attended, Data 360 plays a major role.  From the keynote speech to everywhere I looked at the Agentforce World Tour, Data 360 played a pivotal role in the Salesforce ecosystem.

Agentforce Is All Grown Up

Let me be specific, Agentforce is here to stay.

The one thing that I noticed is that the Agentforce documentation is more mature. 

In 2025, speakers often mentioned that the Agentforce documentation was still changing. This year, that was not the focus. The message felt clearer: Agentforce is ready for prime time.

Agentforce is all grown up and reached a level of maturity in 2026.

Agentic Marketing Is The Future

According to Salesforce, “Agentforce Marketing uses autonomous AI agents to transform traditional channels into two-way conversations, and to be an always-on collaborator behind the scenes¹.”

That message came through clearly across multiple sessions.

Salesforce Marketing Cloud Next, Data 360, and Agentic Marketing appear to be a major part of where the platform is heading.

Final Thoughts

In closing, the Agentforce World Tour NYC 2026 reaffirmed my decision to continue learning Agentforce and Data 360 this year.  Also, if you highly recommend you attend an Agentforce World Tour this year, if not, watch some of the sessions on Salesforce+.

Thanks for listening,
Ivan Hurt
SFMC Professional

¹Source: Salesforce. (n.d.). Agentic Marketing Platform: Next-Gen Marketing Cloud. Salesforce. Retrieved from https://www.salesforce.com/marketing/agentic-marketing/

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