Google/Yahoo Email Changes Were A Good Thing

81% of people don’t answer a phone call from an unknown number (Pew Research)

Day one of Email Camp 2024 focused on email deliverability and the Google/Yahoo 2024 email changes. The Google and Yahoo email changes were intended to make email more secure and improve deliverability.

If Google and Yahoo didn’t change this to improve email deliverability, email would become the next telephone industry.

Email would have the same statistics as the above quote.

With no one opening emails, email marketing would lose a lot of its financial luster.

Email marketing has an overall ROI of 4,200% (Luisa Zhou)

No one would open emails from anyone unless you knew them personally.

When I started managing the nonprofits’ email marketing programs, I implemented the SPF, DKIM, and DMARC policies because I knew deliverability was important.

Email Camp only reinforced that the Google/Yahoo update was significant for emails overall.

Refresh Your Email Designs

I will be the first to admit that I hated it when we would have to implement a new email design.

However, after attending Email Camp 2024, I have a new respect for refreshing your email template designs.

By bringing various parties together, including non-marketing folks, the email design process can significantly improve with new ideas and voices.

With a templating system, new email designs can be quickly implemented, reducing the time needed to update the email template design.

In closing, Email Camp 2024 was a blast and well worth attending.

SMS Is The Future

When I started working as an email developer, SMS marketing began taking shape.  Now, SMS marketing is coming into its own.

On day three, several presentations showcased the powerful marketing tool SMS. SMS is a technology that email developers should look into further.

SMS is a secure, reliable marketing channel governed by government regulations.

This makes SMS a technology that I’ll be looking further into over the next few months.

Thanks for listening,
Ivan Hurt, Email Developer

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