Parcel Unpacked 2025 is the place for email developers to network with other email developers or stay ahead of the curve. This two virtual conference is the essential for hands-on experience with the most innovative email development frameworks, discover best practices in email marketing, and unlock new ways to optimize your workflows for better results.

What to Expect at Parcel Unpacked 2025:

• Cutting-edge Email Development Tools: Learn about the latest frameworks, libraries, and automation techniques that will enhance your email development process.
• Industry Insights: Gain valuable knowledge from top-tier email developers and industry experts who will share trends and tips for success in 2025.
• Networking Opportunities: Meet fellow email developers, marketing professionals, and potential collaborators.
• Exclusive Workshops & Demos: Get hands-on with the tools and strategies that are shaping the future of email marketing.

Don’t miss the chance to network and advance your email developer skills at Parcel Unpacked 2025—register today to secure your spot!

You can register at https://www.crowdcast.io/c/unpacked2025.

The post Parcel Unpacked Is Back in 2025 appeared first on IvanHurt.dev.

Google/Yahoo Email Changes Were A Good Thing

81% of people don’t answer a phone call from an unknown number (Pew Research)

Day one of Email Camp 2024 focused on email deliverability and the Google/Yahoo 2024 email changes. The Google and Yahoo email changes were intended to make email more secure and improve deliverability.

If Google and Yahoo didn’t change this to improve email deliverability, email would become the next telephone industry.

Email would have the same statistics as the above quote.

With no one opening emails, email marketing would lose a lot of its financial luster.

Email marketing has an overall ROI of 4,200% (Luisa Zhou)

No one would open emails from anyone unless you knew them personally.

When I started managing the nonprofits’ email marketing programs, I implemented the SPF, DKIM, and DMARC policies because I knew deliverability was important.

Email Camp only reinforced that the Google/Yahoo update was significant for emails overall.

Refresh Your Email Designs

I will be the first to admit that I hated it when we would have to implement a new email design.

However, after attending Email Camp 2024, I have a new respect for refreshing your email template designs.

By bringing various parties together, including non-marketing folks, the email design process can significantly improve with new ideas and voices.

With a templating system, new email designs can be quickly implemented, reducing the time needed to update the email template design.

In closing, Email Camp 2024 was a blast and well worth attending.

SMS Is The Future

When I started working as an email developer, SMS marketing began taking shape.  Now, SMS marketing is coming into its own.

On day three, several presentations showcased the powerful marketing tool SMS. SMS is a technology that email developers should look into further.

SMS is a secure, reliable marketing channel governed by government regulations.

This makes SMS a technology that I’ll be looking further into over the next few months.

Thanks for listening,
Ivan Hurt, Email Developer

The post 3 Things I Learned From Email Camp 2024 appeared first on IvanHurt.dev.