I know I’m a newbie email developer who’s been living under a rock. 

Thanks to #emailgeeks hashtag on Twitter, I could buy a ticket before the registration ended, and I’m so glad I did.

Mailcon is the largest email marketing conference for email marketers. Due to the pandemic, Mailcon was virtual.

Here are three observations that I learned from attending Mailcon for the first time as an email developer.

Too Few Email Developers

I did a quick search on Mailcons’s community board and only found a handful of email developers in attendance. I went to the community board to network. I typed in a couple of terms for email developers, including email developers and HTML email developers.

I only found about five email developers who attended the conference. This search was done by job title.

I did reach out to the email developers in the Mailcon community. Everyone from the Mailcon community gave me great feedback to help me grow my career.

Be Prepared

While I was at the conference, my bio read, “Freelance email developer looking for remote email developer gigs.”

Several people reached out to me about working remotely as a freelance email developer. 

I just wish I had more HTML Emails on my portfolio.  

I recently removed several HTML Emails to revamp my email developer portfolio. I only had two email projects on my portfolio.

The lack of projects on my portfolio cost me several freelance opportunities from Mailcon.

I did manage to get one freelance gig from Mailcon. I know I could have landed more freelance gigs if I had more projects on my portfolio.

Attend More Email Marketing Conferences In 2021

Lastly, attending more email conferences in 2021 is a must. 

As a budding email developer, it never occurred to me to attend the email marketing conference. The thought never crossed my mind.

I learned so much from Mailcon. Mailcon gave me a better understanding of the current email marketing trends. I even learned more about marketing in general.

Final Thoughts

Mailcon was an excellent investment as an email developer. I gained so much knowledge from attending Mailcon. 

Thanks to Mailcon and all of the speakers for putting on a fantastic virtual conference. 

I look forward to attending next year.

Thanks for listening,
Ivan Hurt
HTML Email Developer

P.S. If you want to learn Salesforce Marketing Cloud and elevate your Email Developer career like I did, check out SuperMums Salesforce Marketing Cloud Training, authorized Salesforce Training Provider.

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