I attended several sessions and came away with three main takeaways from the Agentforce World Tour.

Data 360 Was The Hidden Main Theme

On my train ride up to New York, I scanned the Salesforce events app. I did my usual routine of looking for every session related to Marketing Cloud.

I added Marketing Cloud-related sessions to my favorites so I can attend them if I do nothing else.  To be honest, all the Marketing Cloud sessions had Data 360 in the session description and focused on Marketing Cloud Next.

From the Marketing Cloud sessions I attended, Data 360 plays a major role.  From the keynote speech to everywhere I looked at the Agentforce World Tour, Data 360 played a pivotal role in the Salesforce ecosystem.

Agentforce Is All Grown Up

Let me be specific, Agentforce is here to stay.

The one thing that I noticed is that the Agentforce documentation is more mature. 

In 2025, speakers often mentioned that the Agentforce documentation was still changing. This year, that was not the focus. The message felt clearer: Agentforce is ready for prime time.

Agentforce is all grown up and reached a level of maturity in 2026.

Agentic Marketing Is The Future

According to Salesforce, “Agentforce Marketing uses autonomous AI agents to transform traditional channels into two-way conversations, and to be an always-on collaborator behind the scenes¹.”

That message came through clearly across multiple sessions.

Salesforce Marketing Cloud Next, Data 360, and Agentic Marketing appear to be a major part of where the platform is heading.

Final Thoughts

In closing, the Agentforce World Tour NYC 2026 reaffirmed my decision to continue learning Agentforce and Data 360 this year.  Also, if you highly recommend you attend an Agentforce World Tour this year, if not, watch some of the sessions on Salesforce+.

Thanks for listening,
Ivan Hurt
SFMC Professional

¹Source: Salesforce. (n.d.). Agentic Marketing Platform: Next-Gen Marketing Cloud. Salesforce. Retrieved from https://www.salesforce.com/marketing/agentic-marketing/

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As an experienced email developer working in Salesforce Marketing Cloud Engagement, I wanted to know how Salesforce’s latest announcements would affect the future of the platform, workflows, and roles in the age of AI.

Theme of Dreamforce 2025

The overall theme of Dreamforce 2025 is the emergence of age Agentic Enterprise – a world where AI agents help human productivity instead of replacing it.

In the news, most companies are using AI to reduce headcount. Salesforce is going on another route: AI agents collaborate with people to make work faster, smarter, and more trustworthy.

For Marketing Cloud professionals, this is the beginning of the age of Agentic Marketing. Salesforce is integrating AI agents in the platform to help marketers and developers create personalized and automate customer journeys with real-time intelligence.

Marketing Cloud already has strong AI features, including Einstein Copy Insights, Einstein Recommends, and Einstein Send Time Optimization.

Salesforce is taking another step forward with the Agentforce 360 platform. Agentforce 360 introduces AI agents to help with data segmentation, send-time decisions, and contextual journey triggers. Built on top of Einstein, these agents allow us to send the right message at the right time with greater accuracy.

Data Is Key

Speaking of data, Data Cloud is rebranded as Data 360.  Data 360 unified customer data in real-time that every application, including Marketing Cloud Engagement, can use.

For email developers, this means the traditional model of nightly batch imports is getting a huge glow-up. With Data 360’s connected pipelines, journeys, and automations will eventually trigger directly from live data instead of waiting for a batch sync.

This will require new technical skillsets of understanding data models, integrations, and APIs that move information instantly between Salesforce CRM, Data 360, and Marketing Cloud.

People & Governance

Trust has always been the foundation of Salesforce and Salesforce Marketing Cloud. With AI and AI agents playing a larger role in Salesforce Marketing Cloud, people are still the key.

As Marketing Cloud professionals, we’ll need to keep performing manual QA checks, monitor how AI handles data, and ensure it operates within legal and compliance frameworks like GDPR, CAN-SPAM, and CASL.

AI can help us work faster, but it’s our professional responsibility to keep it accurate, ethical, and permission-based.

New Role of Email Developer

Salesforce Marketing Cloud is ushering in a new age of email developers. No longer will email developers be building email templates and managing the CRM.

Email developers will need to:

• Understand how data flows across the CRM and Data 360
• Design HTML templates ready for AI-driven personalization
• Work confidently with REST and SOAP APIs
• Collaborate with AI-powered tools and agents across the Salesforce ecosystem

The role of email developer isn’t going anywhere anytime soon, only evolving.

My Next 360 Days

After watching Dreamforce 2025, here’s my plan to adapt as an email developer:

• Expanding my knowledge of Data 360 (formerly Data Cloud)
• Learning more about AI agents and Agentforce 360
• Deepen my understanding of Marketing Cloud APIs (REST and SOAP)
• Pursue the Salesforce Marketing Cloud Developer certification

I plan on growing alongside the platform. Dreamforce made it clear that the next evolution of Marketing Cloud iso build on real-time data and AI collaboration.

Recommended Dreamforce 2025 Sessions on Salesforce Plus

I highly recommend that you watch the following sessions:

• Dreamforce Main Keynote 2025
• Marketing Keynote: Marketing That Sparks a Conversation
• Data Cloud Keynote: Activate Trusted Data Everywhere
• Key Data 36O Innovations to Unlock Your Data’s Full Value
• Your Marketing Maturity Model: What AI to Use When
• Unlock the Agentic Enterprise with Agentforce Marketing

Each session highlights how Salesforce is blending data, trust, and AI to empower marketers and developers alike.

Final Thoughts

Dreamforce 2025 was about a mindset shift. AI isn’t going to replace us; it will enhance what we already do well. As an email developer, the challenge is to keep learning and embrace tools so we can focus on strategy and creativity – not just code.

Thanks for listening,
Ivan Hurt, Email Developer

The post Dreamforce 2025 Takeaways for Email Developers: What’s Next for Salesforce Marketing Cloud appeared first on IvanHurt.dev.

This year, my trip was cut short because I tripped up the steps in Penn Center. By the time I walked to the Javis Center, my knee was throbbing in pain. Fortunately, my knee was fine by the time I got back home.

Salesforce and Salesforce Marketing Cloud are going all in on AI and Data Cloud.

Throughout the day, I saw multiple presentations about the power of generative AI and Data Cloud.

Data Cloud is an awesome tool that ties in the data and opens up a world of opportunities for marketers.  Salesforce generative AI and Privacy Center are great tools to allow companies to use generative AI, provide privacy, and stay compliant with US and international laws.

The overall theme of Spring 2024 Salesforce World Tour NYC is that AI is a tool for email developers to embrace not fear. Salesforce is making AI a tool to help everyone on the Salesforce platform to be more productive.

Unfortunately, I was only able to stay for a few presentations because the throbbing in my knee got worse.

In conclusion, the Spring Salesforce World Tour 2024 was a huge success because I look forward to working more with AI and Data Cloud in the near future.

Thanks for listening,
Ivan Hurt 
Email Developer specializing in Salesforce Marketing Cloud

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