I decided to not become a front-end web developer and try to land a HTML e-mail developer.
My wife said, “I thought you wanted to become a front-end web developer.”
I told my wife, I did want to become a front-end web developer until 2 things happened:
- SimpleProgrammer YouTube video called “Finding Your Programming Niche” reminded me why it’s more profitable to specialize
- I started writing Urban Fantasy and looking at author’s emails
I know these two things seems worlds apart but stay with me while I make these connect the dots between each idea.
I’m a big fan of Jon Sonmez and SimpleProgrammer.com. His YouTube video reminded me of why I went from a Desktop Support Technician to a Windows Migration Technician.
What’s the difference between Desktop Support Technician to a Windows Migration Technician.
- You can hire anyone with a CompTIA A+ certification to be a desktop support technician
- More fish in the pond means recruiters can easily fill the position
- Windows Migration Technician must have specific experience doing hardware refreshes and operations system migrations
- Less technicians have these particular skills, so recruiters easily found me when these jobs became available
- Windows Migration Technicians made 25% more than a Desktop Support Technician
- Recruiters needed technicians with migration experience, they were will to pay more to hire someone with windows migration skillset
- Windows Migration Technician and Desktop Support Technician jobs are always available in most metro areas
I did some research and I realized that the specializing in e-mail development has a huge advantage over front-end web development. The similarities between Desktop Support Technician and Windows Migration Technician are the same as e-mail development and front-end web development.
- Marketing agencies use e-mail marketing a lot and need a good e-mail developer
- Less competition for e-mail development jobs so anyone with experience with e-mail development has a stronger chance of getting hired
- E-mail development pays more because of the lack of qualified e-mail developers
“OK”, my wife said, “but what does Urban Fantasy authors have to do with this.”
A few weeks ago, I started writing Urban Fantasy stories in hopes of self-publishing these stories on Amazon Kindle platform. In doing my research on building an audience, I discovered e-mail marketing which lead me to learn about e-mail development.
When I joined several author’s e-mail list, I received several e-mails from the authors and noticed the e-mails use HTML. I realized that when I send I start building my e-mail list, I need to send out exceptional e-mails if I wanted to keep readers on my e-mail list engaged and keep reading my e-mails.
The usual tools provided by e-mail services providers wouldn’t work, so I would need to create my own responsive html emails. This is how I started to learn about e-mail development and started me down the rabbit hole of wanting to specialize in e-mail development instead front-end web development.
Thanks for reading,
Ivan Hurt
HTML Email Developer
P.S. If you want to learn Salesforce Marketing Cloud and elevate your Email Developer career like I did, check out SuperMums Salesforce Marketing Cloud Training, authorized Salesforce Training Provider.
