A few days ago, I attended Salesforce World Tour New York 2023. I wanted to share a few observations that I got from attending the event.
The first time I attended the Salesforce New York World Tour was back in 2019, before the pandemic shut down the world. The 2019 World Tour was a huge affair, and it was the first time I did not spend hundreds of dollars to attend an IT technical conference. I will get into that more of that later.
Salesforce World Tour New York 2023 is a huge event that takes over three floors of the Jarvis Convention Center. If you have never been to the Jarvis Convention Center, it is a huge place. Salesforce filled every floor of the Jarvis Convention Center with Salesforce products, technical seminars, and product demos. The last time I went to a convention this large, I paid several a few hundred dollars to attend. The Salesforce New York World Tour is free.
Observation One
There has been a lot of talk in the news about Salesforce as a company losing a step. Many financial analysts have not looked favorably on the stock over the past few months. After attending the Salesforce World Tour; Salesforce is going to continue to dominate every industry its products are in.
Salesforce is on the cutting advantage of technology with A.I. and EinsteinGPT integrated into every Salesforce product. Other companies are struggling to use ChatGPT. Salesforce has their own version called EinsteinGPT, integrated into all their products.
Observation two
Salesforce Marketing Cloud filled a conference room in the Javis Convention Center. The one thing that I picked up is that there are not enough Salesforce Marketing Cloud professionals to meet the demand.
Salesforce administrators outnumbered Salesforce Marketing Cloud professionals three to one. So, if you’re an email developer looking upgrade your skills and your paycheck, Salesforce Marketing Cloud is a platform you want to look into.
Observation three
Salesforce Marketing Cloud is not going anywhere. I saw several demonstrations with A.I. and EinsteinGPT integrated into Salesforce Marketing Cloud.
The future is bright for Salesforce Marketing Cloud.
I attended so many demonstrations on the power of Salesforce Marketing Cloud that I cannot list them all.
Conclusion
The Salesforce World Tour New York 2023 demonstrated the untapped potential of Salesforce Marketing Cloud. As an email developer, I am looking forward to the future of Salesforce Marketing Cloud thanks to the Salesforce World Tour 2023.
Thanks for listening,
Ivan Hurt
Email Developer specializing in Salesforce Marketing Cloud
