Until, a few days ago, I never heard of the Mailcon conference?
I know I’m a newbie email developer who’s been living under a rock.
Thanks to #emailgeeks hashtag on Twitter, I could buy a ticket before the registration ended, and I’m so glad I did.
Mailcon is the largest email marketing conference for email marketers. Due to the pandemic, Mailcon was virtual.
Here are three observations that I learned from attending Mailcon for the first time as an email developer.
Too Few Email Developers
I did a quick search on Mailcons’s community board and only found a handful of email developers in attendance. I went to the community board to network. I typed in a couple of terms for email developers, including email developers and HTML email developers.
I only found about five email developers who attended the conference. This search was done by job title.
I did reach out to the email developers in the Mailcon community. Everyone from the Mailcon community gave me great feedback to help me grow my career.
Be Prepared
While I was at the conference, my bio read, “Freelance email developer looking for remote email developer gigs.”
Several people reached out to me about working remotely as a freelance email developer.
I just wish I had more HTML Emails on my portfolio.
I recently removed several HTML Emails to revamp my email developer portfolio. I only had two email projects on my portfolio.
The lack of projects on my portfolio cost me several freelance opportunities from Mailcon.
I did manage to get one freelance gig from Mailcon. I know I could have landed more freelance gigs if I had more projects on my portfolio.
Attend More Email Marketing Conferences In 2021
Lastly, attending more email conferences in 2021 is a must.
As a budding email developer, it never occurred to me to attend the email marketing conference. The thought never crossed my mind.
I learned so much from Mailcon. Mailcon gave me a better understanding of the current email marketing trends. I even learned more about marketing in general.
Final Thoughts
Mailcon was an excellent investment as an email developer. I gained so much knowledge from attending Mailcon.
Thanks to Mailcon and all of the speakers for putting on a fantastic virtual conference.
I look forward to attending next year.
Thanks for listening,
Ivan Hurt
HTML Email Developer
P.S. If you want to learn Salesforce Marketing Cloud and elevate your Email Developer career like I did, check out SuperMums Salesforce Marketing Cloud Training, authorized Salesforce Training Provider.
