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Email Developer Certifications, Salesforce Marketing Cloud

How To Keep Your SFMC Email Specialist Certification Active?

Posted on February 21, 2026May 2, 2026 by Ivan Hurt

A few months ago, I passed my Salesforce Certified Marketing Cloud Email Specialist certification.  Passing the certification was one of my personal goals, and I achieved it.

However, after I passed the certification, Salesforce doesn’t let the certification go stale. You are required to do maintenance modules to keep your certification active. These modules are designed to help you stay current with important product updates to keep your certification active.

You are given a deadline to complete the maintenance module or lose your certification. After the countless hours I took to pass the exam, I am not going to let my certification lapse.

I wrote this blog post, so you don’t let your certification lapse either.

Here are the steps to maintain your Salesforce Marketing Cloud Email Specialist certification or any other Salesforce certification.

  1. Do a web search for Salesforce Certification Maintenance Schedule
  2. Verify when the due date for the maintenance module for your certification is due
  3. Log in to Trailhead
  4. Search Marketing Cloud Email Specialist Certification Maintenance
    • You should see 2 or 3 badges
  5. Complete each badge to be on the safe side
  6. Review the resources that are with each module
  7. You should receive an email stating that your account is still valid

Bonus Points: Read the release notes for the product you work with daily.

So follow this advice and keep your certification active.

Thanks for listening,
Ivan Hurt, Email Developer

This entry was posted in Email Developer Certifications, Salesforce Marketing Cloud and tagged Certification Maintenance, Email Developer, Email Development, HTML Email Developer, Marketing Cloud Engagement, Salesforce Certification, Salesforce Marketing Cloud, SFMC Email Specialist, Trailhead.
Ivan Hurt

Ivan Hurt is an email developer working in the world of Salesforce Marketing Cloud Engagement and sharing insights on building a MarTech career.

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About Ivan Hurt

Ivan Hurt Salesforce Marketing Cloud Email Developer

Howdy, I’m Ivan Hurt, I blog about email development, Salesforce Marketing Cloud Engagement, and my career as an email developer.

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