I’m about to take another crack at a few SFMC certifications and read about changes, every email developer should know. Salesforce has made several changes to the Salesforce Marketing Cloud certification program as part of the new certification experience. Let’s discuss them.
Moving Away From Webassessor
One of the main changes is that your certifications are moving away from Webassessor to Trailhead Academy. Anyone currently holding the Salesforce Marketing Cloud certification must move from Webassessor to Trailhead Academy.
Salesforce will email you to walk you through transferring your profile to Trailhead. The process is easy and takes less than 5 minutes.
New Testing Experience
In July, Salesforce Marketing Cloud exams will move from Webassessor to Pearson VUE. The change starts on July 21, 2025. The last day you must register for an exam on Webassessor is June 30, 2025.
SFMC Certification Title Changes
Salesforce Marketing Cloud is aligning its certifications with the new product names. Marketing Cloud is now called Marketing Cloud Engagement, and Pardot is now called Marketing Cloud Account Engagement.
The titles might sound confusing, but just remember that Pardot has “Account” in the title. That’s how I remember the difference between the two.
Here’s a list of all the Salesforce Marketing Cloud certification title changes you must know.
- Salesforce Certified Marketing Associate is now the Salesforce Certified Marketing Cloud Engagement Foundations certification (MC)
- Salesforce Certified Marketing Cloud Account Engagement Specialist is now the Salesforce Certified Marketing Cloud Account Engagement Foundations certification (Pardot)
- Salesforce Certified Marketing Cloud Email Specialist has no name change (MC)
- Salesforce Certified Marketing Cloud Administrator is now the Salesforce Certified Marketing Cloud Engagement Administrator certification (MC)
- Salesforce Certified Marketing Cloud Consultant is now the Salesforce Certified Marketing Cloud Engagement Consultant certification (MC)
- Salesforce Certified Marketing Cloud Account Engagement Consultant has no change (Pardot)
- Salesforce Certified Marketing Cloud Developer is now the Salesforce Certified Marketing Cloud Engagement Developer certification (MC)
Important Dates
- June 30, 2025: Last day to register for SFMC exam with Webassessor
- July 13, 2025: Last day to take exam on Webassessor (Use any vouchers by this date)
- July 21, 2025: Take exams using Pearson VUE
Conclusion
These are the upcoming changes affecting newbies and experienced email developers in the Salesforce Marketing Cloud ecosystem.
