I’m about to take another crack at a few SFMC certifications and read about changes, every email developer should know. Salesforce has made several changes to the Salesforce Marketing Cloud certification program as part of the new certification experience. Let’s discuss them. Moving Away From Webassessor One of the main changes is that your certifications […]
Tell me a little about yourself? Tell me more about your background? Tell me something I don’t already know from your resume? During an interview as an email developer with no experience, those were among the most terrifying questions I had to answer. I rambled off some random facts from my tech resume during my […]
Parcel Unpacked 2025 is back again on February 26th and 27th 2025 to do a deep dive into the latest in email development and email marketing tools, trends, and strategies! Parcel Unpacked 2025 is the place for email developers to network with other email developers or stay ahead of the curve. This two virtual conference is the […]
Today, I finished watching the on-demand videos and took a few notes I wanted to share. Below are the three things that I took away from Email Camp 2024. Google/Yahoo Email Changes Were A Good Thing 81% of people don’t answer a phone call from an unknown number (Pew Research) Day one of Email Camp […]
It’s been a while since I posted a long post, but I’ve been doubling down on learning the market side of email marketing instead of focusing solely on email development. In May 2024, Google launched its Gemini update that summarizes the email contents for a single email or across an email thread. In June 2024, […]